The House of Iconic Style
The Style House for Real Estate Agents
Your Stylist On Retainer — Without the $25K+ Price Tag
The House of Iconic Style™ is the year-long mentorship where women in real estate step into their Iconic Era — with a stylist on retainer to refine your wardrobe, elevate your presence, and position you as the celebrity of your market.
You’re Not Here to Blend In
You’re not here to blend in.
You’re here to be seen.
Respected.
Remembered.
Because when you look like a leader, you attract bigger deals, more media, and the authority that sets you apart.
This isn’t about chasing trends.
It’s about becoming unmistakably Iconic.
Maybe you’ve thought:
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“I should be able to figure this out on my own.”
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“Do I really have time for this right now?”
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“Does image really matter that much in real estate?”
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“I can just watch some videos and piece it together myself.”
But deep down, you already know the truth:
How you show up matters.
Your image is already speaking — the only question is: what is it saying about you?
The Transformation Framework
Style. Confidence. Presence.
The three pillars of the Style Icon Method™ — the foundation of The House of Iconic Style.
Most programs stop at the surface: a few outfits, a handful of quick tips. But true transformation happens when all three align:
✨ Style — A wardrobe curated to reflect your ambition and embody your brand identity.
✨ Confidence — The inner shift that happens when you finally see the Icon in the mirror.
✨ Presence — The way you command every room, every stage, and every listing — magnetic, memorable, unmistakable.
When these three pillars align, you don’t just look different.
You become different.
And that’s what makes you iconic in the luxury market.
Step Inside The House
Inside The House of Iconic Style, you’ll access elevated styling, live coaching, and the full Style Icon Method™ — an experience that mirrors having a stylist on retainer, without the $25K+ price tag.
Here’s what you’ll receive as an Icon of the House:
Monthly House Calls
Gather inside the House Lounge for live group coaching, hot seats, and personalized feedback. Your image is refined in real time, keeping you aligned, polished, and powerful.
Quarterly Iconic Masterclasses
High-level trainings on presence and influence — from media styling and photoshoot prep to commanding authority on stage and on camera. These deep dives sharpen the details that make you unforgettable.
The Style Icon Method™ Resources
Your transformation blueprint: digital color analysis, body shape guide, Style Icon Codes, “I AM” statement builder, and the Icon Wheel self-assessment. These foundations don’t just shift your closet — they shift your identity.
The House Catalog
Your private, ever-growing archive. Capsules, replays, and masterclasses, all in one chic hub for on-demand access.
This doesn’t just change your closet.
It changes how you see yourself — and how the world sees you.
What’s Inside The House
This isn’t about style for style’s sake.
It’s about presence, polish, and positioning your brand for the next level of success.
Inside The House, you’ll receive:
Professional Color Analysis
Uncover your power colors — the shades that amplify your presence, elevate your brand, and make every outfit work harder.
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Receive a customized branding palette aligned with your image, energy, and goals.
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Build a wardrobe that energizes you on camera, in the room, and on the move.
Body Shape Analysis
Dress for the body and business you have — and the woman you’re becoming.
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Identify silhouettes that flatter and empower your unique shape.
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Eliminate outfit anxiety with personalized wardrobe management tools.
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Simplify your style with systems that support visibility and authority.
Personal Brand Style & Image Coaching
Align your look with your luxury market positioning.
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Develop a visual identity that communicates value before you say a word.
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Show up on listings, livestreams, and stages with polish and confidence.
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Create a signature style that turns heads and builds legacy.
This Isn’t About Fitting In.
It’s About Becoming Unforgettable.
You belong inside The House of Iconic Style if…
You’re the face of your brand — and you want your style to communicate power before you even speak.
You’ve built the reputation, but secretly feel like your image hasn’t caught up with your influence.
You’re done overthinking what to wear — and ready for a refined, reliable wardrobe system that supports your leadership.
You’re being seen more — on stage, on video, on camera — and you want to feel confident and iconic every single time.
You’re ready to surround yourself with powerhouse women who get it — and are building their brand like a business.
You’re no longer chasing clients — you’re positioning yourself so they chase you.
This isn’t about trends.
This is about how you move through the world as a leader — with presence, polish, and unmistakable style.
Your Expertise Closes Deals.
Your Image Opens Doors.
You’re not just a real estate agent.
You’re the brand. The visionary. The woman building an empire.
You’ve mastered the business. Now it’s time for your image to match your influence.
Inside The House of Iconic Style™, you’ll experience what it’s like to have a stylist on retainer — guiding your wardrobe, refining your presence, and elevating your confidence every single season.
Because this isn’t about fitting in.
It’s about stepping into your Iconic Era and becoming unforgettable.
Icons Styled by Afton Porter
“I felt a surge like — I'm back!”
That’s what Jan Copeland, Real Estate Coach and Speaker, said after Afton styled her for Listing Queen Live two-day event.
Working with Afton has helped me learn how to pull together outfits quickly that I know I will like for the day that feel like me. I know how to finish off any outfit with the right accessories for me. I have an organized closet that makes it easy to decide what to wear for different occasions.
- Shelby Purdy, Real Estate Agent
Afton Porter's work at Phoenix Fashion Week has been a masterclass in runway styling, seamlessly blending high fashion with each brand's essence. Her WIN in our style print challenge underlines her innovative vision and exceptional talent in bringing unique designs to life.
- Brian Hill, Phoenix Fashion Week
I never realized how some colors can make me look radiant and how others can make me look dull.
Her ideas and style tips were very helpful and sparked lots of inspiration for the development of my new office wardrobe. Thank you, Afton!
- Rebecca Rudd, Marketing Director
You’ve built the business. Now it’s time to be styled as the woman it’s been waiting for.
Your next level doesn’t need permission — it needs presence.
You’re not waiting for your big break. You’re dressing for it now.
Inside The House of Iconic Style™, you’ll experience what few women ever do: a stylist on retainer for an entire year — guiding your wardrobe, refining your presence, and elevating your confidence every season.
Private styling with Afton runs $10K–$25K+. Your annual access inside the House is just $1,997
(Founding Member rate: $1,247).
and when you join now and pay in full, you’ll also receive a complimentary ticket to Iconic Style LIVE: Scottsdale, October 24–25, 2025 (value $1,497).
Choose your access path below and step inside the House today.
Pay in full Annual Access
Founding Invitation
Your stylist on retainer for an entire year
💎 $1,247 Pay in Full
(Regularly $1,997 — you save $750, plus receive a complimentary ticket to Iconic Style LIVE: Scottsdale, Oct 24–25, 2025, value $1,497)
Includes:
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One year inside The House of Iconic Style™
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Monthly House Calls, quarterly masterclasses
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Your complete style blueprint + access to The House Catalog
OR
Payment Plan Annual Access
Founding Invitation
Your stylist on retainer for an entire year
💎 $149 / month
12 monthly payments (total $1,788)
(Normally $197/month — you save $600)
Includes:
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One year inside The House of Iconic Style™
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Monthly House Calls, quarterly masterclasses
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Your complete style blueprint + access to The House Catalog
Still waiting for the right time?
Your business is already successful.
Now it’s time for your image to rise and reflect that success.
No more blending in. No more “someday.”
The House of Iconic Style™ is open — and your transformation begins the moment you step inside.
Step into your Iconic Era today.
A Note from Afton
I created The House of Iconic Style™ for women like you — visionaries building more than businesses.
You’re building movements. Teams. Wealth. Legacies. And your image deserves to reflect the level you’ve already reached.
As a celebrity stylist and style coach, I’ve worked with women who were already known, respected, and successful — and the moment their image aligned with their influence, they became iconic.
When how you show up finally matches who you are, the world can’t help but take notice.
Let’s unlock the version of you your market has been waiting for.
Be Iconic,
Afton Porter
Celebrity Stylist, Style Coach & Founder of the Style Icon Method™
